Vulnerability In Business


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As female entrepreneurs, we have a lot of pressure on our shoulders. Many of us feel like we have to live up to high expectations, ones that are set by others and by ourselves. As much as we love putting on our boss babe hat and hustling for our brand, behind each of our brands is a unique person. This week on the blog we are getting real, like really real, and discussing the in’s and out’s of vulnerability in business.


Why is vulnerability in business so important? When it comes to entrepreneurship, you are not just selling your knowledge, product, or service. Your brand is an extension of you, so in a way you are also selling a piece of yourself to each client or customer. It is so important to incorporate parts of our personality into our business because that is what our customer or client CONNECTS with. They want to know who is the face behind the curtain, who is putting in the hustle and hard work to make the dream happen, who’s vision is coming to life. You’ve put a lot of effort into creating your brand, so don’t be afraid to show people who is behind it. They already love your brand, they will love you too.


During our recent Bosses and Business event in October, our members opened up about their fears when it comes to their businesses. Every emotion you feel when it comes to your business or your life is valid. It is so important to know that we all have times of struggle and uncertainty when it comes to our hustles. But more importantly than that, it is essential to recognize that no matter what happens, we gotta keep the train moving. In the times of struggle and the times of triumph, we have to remember why we started these amazing journeys in the first place, and use that motivation to push us through the mud to even more success.

If you are finding it difficult to keep the passion that started you on your hustle, create a support system around you to help you see the light at the end of the tunnel. When we are confronted with a problem in our business, it is easy for us to be consumed by it. This is because we are at the heart and root of our businesses, so when something appears to be threatening to it, we tend to let our minds go into drama queen mode. Something that may really be a bump on the road in the big picture, feels like the end of the world to us in the present moment. This is why having PERSPECTIVE is so important. Maintaining perspective is much easier when we have supportive, caring individuals around us to keep us in check when we get a little cray!


Let’s face it, we all have fears when it comes to our hustle. There are times when you feel like you’re on top of the world, and there are times when you would rather crawl into a cave and hide from the scary stuff that life is chucking at you. It is okay to be scared! It is okay to have fears and worries surrounding your business, we ALL do. Do not let those thoughts consume your mind and make your decisions for you. It is so important that we move from a place of love and security, rather than a place of fear and worry.


If you’ve got some big scary fears that are taking up space in your mind, write em down girl! Get them out on paper and then call their bluff. Disect those fears and see where they are really coming from. For example, if one of your fears is that you don’t think you’ll make enough money, get started on a budget, a big girl budget with costs and revenue. Break it down and see for yourself if you can make it work (pssst, there’s a 99% chance you can.) That way, you can kick that fear to the curb instead of letting it swirl around in your head, creating unnecessary stress and distracting you from your awesomeness.


As a boss babe, you will experience so many different emotions surrounding your hustle. Do not be afraid of this. Be vulnerable, be honest, be every single thing that you are unapologetically. And know that you’ve got a tribe full of women who are rooting for you to come out on top. So buckle up lady boss, it gonna be a wild ride.



Interested in joining a community of Winnipeg women in business? We have the tools. We have the resources. We have the events. We have the connections. All we’re missing is you!

Hustle  + Charm











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